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“Freeze It”

  • IndiaGlitz, [Wednesday,January 17 2007]

“Freeze It,” says King Khan Shahrukh Khan at the end of an energetic music video that has been steamrolled to spearhead the publicity wave of Shahrukh Khan’s big gamble as a game show host for ‘Kaun Banega Crorepati’. A game show that resurrected Amitabh Bachchan’s sagging fortunes is being taken over by Khan in what is being touted as a war between the two titans. So, Bachchan’s ‘Lock Kiya Jaye’ has become ‘Freeze It’. And the eponymous ‘Computerji’ is all set to become ‘Mr Computer’.

From Lenovo to Compaq….That’s another big shift. While Bachchan’s ‘Computer ji’ favoured the Lenovo logo, SRK’s ‘Compaq’ loyalties are well known. Khan is known to be an Airtel man, so it’s not surprising that the Prepaids are going to be fast losing its SMS reservoir. While the public opinion is mixed whether Shahrukh Khan can outdo or match the Shehenshah, but there’s no doubting the fact that, January 22 is going to be one big event as KBC shall be back. Leave aside the battle of the big anchors. The quiz format in itself is a good reason to look forward to the show. You can say “Freeze It” to that one….Isn’t It!

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